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Amazon.com Advantage - Check list Requirements to join the Amazon.com Advantage and Advantage Premium Programmes: 1 You must have an e-mail account and Web access. 2 You must have North American distribution rights to the Title you want to enroll. 3 If your Title is a book: It must have an ISBN that is printed on the book and a scannable bar code printed on the back of the book. The bar code must scan to match the ISBN on the book, and the ISBN on the book must match the ISBN on the application. ( Learn more about obtaining ISBNs ) . 4 If your Title is a music CD: (a) The title and artist name must be printed on and readable from the spine (the thin side of the CD); (b) A scannable bar-coded EAN/UPC must be on the outside of the package with the EAN/UPC bar code clearly visible through the wrapping. ( Learn more about obtaining EANs/UPCs ); (c) The CD must be in a protective case, such as a plastic jewel case; and (d) The bar code must scan to match the EAN/UPC on the CD,