Buy A Barcode Blog Post
Reassure Online Visitors Your Website Is Safe &
Secure
First-time
visitors to your website won’t provide you with their contact details or buy
from you if they’re unsure about your website security.
But if you can
show that your website is safe and secure, you’ll give them the reassurance
they need to deal with your company.
And that will
make them more likely to share their information, purchase your products or
services, and place repeat orders. They’ll also be more likely to recommend you
to their friends and colleagues and to leave favourable reviews.
So how can you do
to reassure visitors that your website is safe and secure?
Switch to HTTPS hosting
Websites are
often hosted on HTTP but they aren’t safe. Hackers can access data that’s
passed between your website and your visitor’s browser. Unfortunately, that
data could include your visitor’s debit or credit card or login details.
But with HTTPS,
an encrypted, secure connection is made between your visitor’s browser and your
website. That ensures data passed between them can’t be accessed by hackers.
There’s another
advantage to using HTTPS and it’s that Google favours websites that use it.
That means when you use HTTPS, it helps improve your Google ranking. That in
turn will help to raise your website’s visibility. To use HTTPS, you need an
SSL (secure sockets layers) Certificate (which start at about £30 a year). You
can then display a site seal, a visual stamp, that shows your website is
protected and trustworthy. This will help to boost conversions.
Show Site Seals
You can choose between static and dynamic site seals. Static site seals
are just image files and they can’t be clicked on. Dynamic site seals can be
clicked on and they display more information about your security details.
Use a privacy statement
Show website
visitors that you take their privacy seriously by offering a Privacy Statement.
Even if they don’t read the statement, they’ll be reassured to see you have
one.
Create an About Us page
Show visitors
that your company is credible and trustworthy by creating a comprehensive About
Us page with photographs of key personnel.
Make it easy to contact you
Give website
visitors different ways of contacting you or your customer service department
such as an online form, an email address, a 24/7 online customer service portal,
and a telephone number.
Use images of real people
If possible, use
images of your customers using your products or services rather than stock
photos. This will make your website look more credible.
Provide testimonials
Testimonials allow your
customers to convince prospective buyers that doing business with you is a good
thing. But it’s important to use people’s full names with their testimonials and,
if you’re B2B, their positions. That way, prospects can see that the
testimonials are genuine.
Use third party customer review
sites
To turbo boost your testimonials, consider signing up to a third-party
review site like Trust Pilot. It publishes customer reviews of your online
business. Flora Frichou of Trust Pilot says reviews help to attract more
traffic, and keep new visitors engaged through the whole customer journey
because they provide an authentic account of your business.
“The key to successful conversions is a customer journey where trust is
part of every stage of the process,” she says. “Including third-party
validation on your website will encourage visitors looking for information to
trust you more, and therefore continue their purchase on your website, now or
later.
“Online reviews help consumers make smarter, better choices when faced
with too many options during the customer journey by summing up the overall
experience of a customer with a brand, which helps offer simple and relevant
guidance for new potential buyers.
“In a world where trust in the internet is now “missing”, trusted and
verified reviews are becoming more meaningful to get a sense of how companies
treat their customers.”
Show your industry certificates and badges
Another way you
can reassure visitors about the trustworthiness of your website and your
company is to show industry and professional badges and certificates.
They show that
your company is affiliated with reputable organisations. Do test which badges
and certificates get the best reaction from your target audience.
Conclusion
By providing prospective customers
with these visible signs that yours is a safe, secure website that offers high
quality products and easy access to customer service, you’ll help to convince
more of them to do business with you.
About Buy A Barcode
Buy A Barcode
offers unique, legal barcodes that can be
downloaded instantly and which work in the USA, the UK, Australia, Canada,
Europe, Asia, South America, and the Middle East. To find out more, call
0800 228 9111 or contact us here.
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